In early 2024, AI in marketing has surged with several notable trends. Firstly, 65% of organizations have adopted Generative AI, a significant increase from 33% in 2023. Secondly, the highest adoption rate is in marketing and sales at 34%, with common use cases including content support and personalized marketing. Lastly, the MarTech landscape has seen approximately 1,500 new GenAI startups in just six months, accounting for 73% of the net increase in vendors. These statistics highlight the rapid integration and impact of AI in marketing.
Statistic 1: Overall GenAI Adoption worldwide surges
In the state of the AI early 2024 report from McKinsey, adoption of AI worldwide has increased dramatically in the past year, driven mainly by Generative AI.
Statistic 2: Marketing & Sales has the highest adoption rate among all functions
Marketing & Sales and Product & Service development are the top two functions with the most GenAI adoption. Not surprisingly, Content Support and Personalized Marketing
Statistic 3: Majority of new MarTech startups are in Generative AI
Explore more on the transformative power of AI in marketing with the AI Growth Marketing Framework.
